Marketing Leadership Retail strategy Merchandising

Trusted Guidance. Proven Experience

For over 15 years, I’ve led merchandising, retail, and marketing teams at some of the most recognizable names in fashion and lifestyle—Eddie Bauer, rag & bone, LOFT, and beyond.

My work lives at the intersection of data and intuition, creative vision and operational clarity. I’m brought in when brands need someone who understands how to move with the market—without losing sight of their own identity.

I’ve built and rebuilt product lines, transformed ecommerce platforms, and led omnichannel strategies that brought real results. But more than that, I’ve earned a reputation for being a thoughtful, collaborative partner—someone who sees both the big picture and the fine grain.

How I Can Help

Marketing & Brand Strategy

  • Build integrated strategies that align messaging, media, and moments.

  • Lead campaigns that are creative, grounded, and accountable to the bottom line.

  • Shape customer journeys that convert—across platforms, channels, and touchpoints.

Merchandising, Assortment Strategy & Product Positioning

  • Clarify the product vision and build line plans that support margin and growth.

  • Identify gaps, opportunities, and category expansions that make business sense.

  • Elevate storytelling—from the floor to the PDP.

Retail & Digital Transformation

  • Guide teams through digital replatforming, UX updates, and org-wide change.

  • Realign ecommerce and retail strategies for long-term resilience.

  • Optimize structure, pricing, and promotion strategies with both rigor and care.

Experience That Speaks

  • Drove $50M in new category growth through cross-functional leadership at rag & bone

  • Oversaw digital overhaul and personalization strategy at Eddie Bauer, increasing ecommerce traffic by 40%

  • Directed brand campaigns that reached 18B+ impressions and delivered measurable customer growth

  • Built and led high-performing teams across merchandising, digital, creative, and content

Services Offered

  • Fractional CMO / VP of Marketing

  • Brand Repositioning & Rebranding Strategy

  • Merchandising Architecture, Assortment Planing & Product Lifecycle Strategy

  • Go-To-Market Strategy

  • Digital Marketing & Ecommerce Advisory & Optimization

  • Executive Mentorship & Team Development

  • Cross-Functional Leadership Coaching

  • Customer Journey & CRM Optimization

Thoughtful Strategy, Built for the Long Game

If you're looking for a partner who can help clarify, focus, and scale what’s next—I'd love to talk.

Contact me here.